Based on the concept of “Ghar jaisa khana”, Hometown diner serves delicious food dishes which taste like homemade food. Starting with limited number of dishes, the diner very quickly expanded to whole gamut of food items giving the homely food feeling to people staying away from home.

Creating the brand identity for such a diner became simple as we wanted to highlight the principle on which it had started on the first place. With name like, “Hometown” we established a logo which makes it easily appreciated as the one of the best food joint to go to. The colors used are black and orange which establishes a strong brand presence for the business. The packaging uses food images of conventional food items to go along with the overall branding.